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Will New iPod Models Attract Senior Consumers?

Each year, more and more seniors are adopting and embracing technology to enrich their daily lives, and after the Apple press event yesterday, you have to wonder if seniors will start to become bigger Apple fans. While Apple products are primarily geared toward a younger demographic, their simplicity and ease of use make them a perfect fit for seniors who are looking to keep up with current trends in technology.

Yesterday Apple announced a few new products, and the iPod offerings might now have a great appeal to seniors who want a new way to listen to music. Apple now has a new iPod Shuffle that is only $49, and can hold up to 2GB of music. This is a great affordable option for seniors while working out, as the device is small and lightweight, so that it would not bother them while exercising. The other small iPod option is the new iPod Nano, which is really like a miniature version of the bigger iPod Touch. This is because the small color screen can be controlled by the touch of a finger tip, just as it can with the iPhone or iPod Touch. The new iPod Nano is a bit more expensive, with pricing starting out at $149 for the 8GB model and topping out at $179 for the 16GB model.

While new smaller iPod’s are great, the model that could likely attract seniors is the new iPod touch, that now has almost all the same functionality as the iPhone, except the ability to make calls. The new iPod Touch has a Retina display, which is huge for seniors, as the pixel density is so high that it makes the text very easy to read. Not only does it have a great display, but it also has a front facing camera and FaceTime, so seniors could video chat with their friends and family who have the new iPhone 4 or iPod Touch. There are three models in the new iPod Touch line of products, with pricing starting at $229 for the 8GB model, and topping out at $399 for a 64GB model.

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About the Author
Ellen grew up on the east coast and spent 10 years working in senior homes during her 20's and 30's before taking a break to raise her 3 children. Now that her children are in college, Ellen uses her knowledge of senior care to help her write about all of the latest industry news. Ellen is a fabulous seamstress, and when not writing about the senior care industry, you can find her sewing away on her latest fashion creation. Ellen tagged this post with: , , , Read 33 articles by Ellen
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